德里克·杰特（Derek 杰特）: Re2pect the Master of Baseball 公共关系
德里克·杰特（Derek 杰特） had his 20 year professional baseball career come to an end this season. While he is widely regarded for being one of the best players in the history of the sport, 德里克·杰特（Derek 杰特） has also built an extremely positive public image during his playing career. In an age where most sports stars are getting arrested or caught using illegal steroids, 德里克·杰特（Derek 杰特） has maintained his clean cut image throughout his entire career, and he needs to be considered a public relations mastermind for achieving this great feat.
德里克·杰特（Derek 杰特） came up with the New York Yankees in 1995, which is directly in the middle of the steroid era. While a lot of the players in the league were using illegal substances to get stronger, 德里克·杰特（Derek 杰特） 从来没有因作弊而受到猜测。该地区的几位顶级球员，包括巴里·邦德斯，马克·麦克格维尔，拉斐尔·帕尔梅罗，甚至杰特’s teammates Roger Clemens and Andy Pettite have all been caught using steroids during their some of their best seasons. Following such a troubled era in professional baseball, the fans were desperate to root for players that they knew would not get caught cheating. 德里克·杰特（Derek 杰特） quickly became the face of the MLB and he would carry this lofty title the rest of his career.
德里克·杰特（Derek 杰特）’s ability to maintain his clean image is even more impressive when you realize he played his entire career for the New York Yankees. The Yankees are arguably the biggest baseball team in the world, and they also play in the biggest city in the United States. This means Yankee players are under constant scrutiny from the media and fans, which can be very hard to handle for some players. Randy Johnson notoriously shoved a camera man his first week with the New York Yankees because he was tired of being filmed while walking down the street. 德里克·杰特（Derek 杰特） faced this level of media coverage on a daily basis, but he never succumbed to any bad urges.
德里克·杰特（Derek 杰特）’s image ultimately had an extremely positive effect on the Yankees. While he helped lead the team to five different World Series championships during his career, 杰特 has helped the Yankees maintain their image. The New York Yankees are the most iconic team in the MLB, and they are best known for the all-time greats that have put on the uniform. Not many organizations have more than one player of the caliber of 杰特, Babe Ruth, Joe DiMaggio or Mickey Mantle play for their organization, but all of these players spent most of their career with the New York Yankees. The Yankees went several decades without an iconic player for young fans to look up to, but they found it with 德里克·杰特（Derek 杰特）. He continued the great Yankee tradition, and a new set of fans will have an iconic player to idolize until they find another great ambassador of the sport.
杰特’s Farewell Tour
德里克·杰特（Derek 杰特）’s ability as a public relations mastermind was never more evident than during his farewell tour. Every time 德里克·杰特（Derek 杰特） was playing in a city for the last time, he would receive a gift from the home team. While this has been done before for other players, it did not receive the attention and media coverage of 德里克·杰特（Derek 杰特）’s farewell tour. Commercials praising 杰特 during his final season played on an endless loop in New York and the rest of the world. You could not watch a few minutes of sports coverage without hearing about 德里克·杰特（Derek 杰特）. Everyone in the baseball community wanted one last chance to see 德里克·杰特（Derek 杰特） play before he retired, and there are very few players can claim this feat. Since his skills had clearly diminished in his final years, all of these fans just wanted one last chance to support the face of baseball before he would leave the game forever.
It was so easy to love 德里克·杰特（Derek 杰特） because of his skills on the field, but his personality off the field certainly helped his image. 杰特 created a charity to help the youth avoid alcohol and drug addition in Michigan, New York and Tampa after being a member of the New York Yankees for only two years. Since its inception in 1996, the Turn 2 Foundation has raised over $17 million. 德里克·杰特（Derek 杰特） was even honored by the MLB for his work in the community when he was award the Roberto Clemente Award in 2009.
德里克·杰特（Derek 杰特）’s ability to keep his name in the news without ever having a single bad comment released about him is unmatched by any professional sports star. There have been several great players that were also amazing human beings, but nobody maximized these traits like the public relations mastermind 德里克·杰特（Derek 杰特）.